Why Job Fairs Are a Waste of Time

I don’t think I’ve ever met anyone who has landed an offer as a result of attending a job fair.  You know the kind I mean.  You show up with a few dozen copies of your resume and are herded down lines of look-alike booths hosted by companies you’ve never heard of, collecting handouts and brochures in a plastic bag.

I remember to going to one job fair in New York City just after I graduated from college.  At the time, I thought it was a good opportunity to network with corporate executives, except I didn’t realize that the people who typically work job fairs are low-level human resources or recruitment staffers who are just looking to get through the day and add a few hundred names to the database.

Perhaps job fairs are good sources of company information, but today, couldn’t you just get that online, without having to waste time getting all dressed up and commuting out to some convention hall?  And in terms of meeting people who work at the organization and are in a position to hire you, wouldn’t you be better off going to a relevant conference or setting up an informational interview?

I look at attending a job fair the same way I look at posting your resume online and just sitting back and waiting for something to happen.  You can tell yourself that you’re looking for a job by doing these things, but if you want to locate viable opportunities that will result in interviews, you’re going to have to get a whole lot more active.  An active strategy includes researching specific companies that do the work you’re interesting in pursuing, and then using personal contacts or online channels like Beyond Credentials to get yourself introduced to the right people in the organization.

Tagged as company research, job fairs, , networking.

Alexandra Levit

Alexandra Levit’s goal is to help people find meaningful jobs - quickly and simply - and to succeed beyond measure once they get there. A former nationally syndicated columnist for the Wall Street Journal and a current contributor for Fortune and Metro US, Alexandra has authored several books, including the bestselling They Don't Teach Corporate in College, How'd You Score That Gig?, Success for Hire, MillennialTweet, and New Job, New You. Her book on the top myths of business success is due out from Penguin/Berkley in the fall of 2011. Since serving as a member of Business Roundtable's Springboard Project, which advised the Obama administration on current workplace issues, Alexandra produced the critically acclaimed JobSTART 101 (www.jobstart101.org), a free online course that better prepares college students and graduates for the challenges of the workplace. She is a frequent national media spokesperson and has been featured in thousands of outlets including the New York Times, USA Today, National Public Radio, ABC News, Fox News, CNBC, the Associated Press, Glamour, and Cosmopolitan. In 2010, she was named Money Magazine's Online Career Expert of the Year and the author of one of Forbes' best websites for women. Known as one of the premiere spokespeople of her generation, Alexandra regularly speaks at conferences, universities, and corporations around the world including the American Society for Training and Development, Campbell's Soup, McDonalds, and Whirlpool — on issues facing modern employees such as how to communicate effectively between generations.

    blog comments powered by Disqus